The suffocating jungle foliage opens up to reveal an expansive waterfall dropping over a cliff. As you leave the lingering scent of the jungle behind, you feel as if you are actually free falling, an integral part of the curtain of water that has nowhere to go but down. As you enter the pool below, … [Read more...]
Scent Effects Paint the Theater Red
Redefining authenticity in the movie theater experience has been a long progression of coupling fantastic ideas (stimulating scent, sight and sound) with technological limitations (poor timing, poor ventilation, lack of automated control). The rise of computer technology has given us many auditory … [Read more...]
Scent Marketing Changes the Paradigm in Interactive Marketing
Why is social media so popular? How could Amazon have known this was the right book for me or Netflix predict that that documentary would be totally enrapturing? Interactive marketing has defined an entirely different approach to how we reach our consumers and it has everything to do with … [Read more...]
IAAPA Attractions Expo 2012 kicks off this week
It's that time of year again! The International Association of Amusement Parks and Attractions (IAAPA), the largest international trade association representing amusement parks, theme parks and attractions, museums and science centers, water parks, zoos and aquariums, family entertainment centers … [Read more...]
Why we don’t have a name for what “smells like a wet dog”
In a recent article by Neurohacks Psychologist Tom Stafford found on BBC's web site, the relationship between smell and memory is explored. Stafford walks through the history and background our oldest and arguably the most powerful sense from its origin to the technical differences between the … [Read more...]
Science North raises the heat with 4D “Wildfires!” experience
"Wildfires! A Firefighting Adventure in 4D" is one of the most recent experiential attractions produced by Science North. The high-impact production takes cinema viewers from ground crew to air crew as firefighters try to contain a rapidly spreading wildfire. Incorporating movement, smells, wind and … [Read more...]