The theme park and entertainment industry is ever challenged to reinvest in new, innovative attractions that capture the imagination and offer an unforgettable guest experience.
Adding scenting and 4D effects for immersive themed attractions to new and existing venues creates a suggested “experience economy” that immerses the visitor in a multi-sensory world.
Immersive Themed Attractions Impact Our Psyche
Immersive themed attractions, themed entertainment spaces, and theme parks are complex multi-sensory journeys filled with the promise of thrilling rides, exciting adventures, and mind-blowing escapes. Individuals can travel to another world that leaves daily life behind and their own perception of reality can relate to the fantasy world of their imagination. Families and friends can bond over extraordinary shared experiences. Themed environments are destinations to explore, moments to cherish and adrenaline-based opportunities that feed our “feel-good” endorphins as well as tap into our deepest emotions.
Immersive Themed Attractions Involve The Audience In The Story
Amusement and immersive themed environments are carefully designed to connect our instinctive natural sensitivities, reactions, and interpretations to new surroundings. Therefore, building a park attraction, orchestrating a live production, or artfully constructing a scenic environment, requires the ability to bring awareness to situations while creating an aesthetic foundation for telling an insightful story. Storytellers craft original ideas that inspire interest, spark the imagination, and create experiences that touch the human spirit as if they are living within the story itself. Thus, state-of-the-art immersive themed attractions are multi-sensory journeys that “when done well, the lines between fantasy and reality are blurred, and a truly memorable guest experience is created. But to be effective, these attractions must effectively stimulate all the senses” (www.david-howes.com/senses/theme.pdf// www.themedattraction.com/sense.htm).
Investing in Scenting and 4D Effects For Immersive Themed Attractions Makes Sense
Storytellers, illustrators, artist, engineers, designers, and architects meticulously blend innovation, imagination and evaluation to achieve the illusion of an authentic surrounding within attractions. Introducing scenting and 4D effects for immersive themed attractions provides an experience that envelops the visitor so that they can see, touch, taste, hear, and smell the action. “An immersive theme park attraction utilizes all the senses in order to seemingly take a person on a journey to the ends of the earth, or beyond. This experience oriented architecture is much more complex than many forms of art or entertainment because it must be catered to all the senses.“ (Pine and Gilmore quoted in Howe’s 2004: 000/Creating Immersive Environments).
SensoryCo scenting and 4D effects for immersive themed attractions enhance experiences in a pervasive and persuasive manner that targets perception. These special effects insert layers of texture and sensory stimulation. Scent, water, mist and smoke integrate with physical spaces and enhance themed environments. They interact, captivate and give alchemy to worlds not completely defined by the ordinary.
- SensoryCo CEO Bryan Roe in Perfume & Flavorist Magazine
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