Prior to Covid-19, the retail industry was experiencing a downward spiral with changing marketplace trends, brick and mortar closures, and rising on-line commerce. The retail industry has always been adept at evolving to meet customer trends. Prior to the pandemic, many businesses were already … [Read more...]
SensoryCo4D Releases Innovative SmX Series Scenting System for More Immersive Multisensory Experiences
SensoryCo, a leading innovator of atmospheric special effects, announces the SmX Series scenting system for next-level sensory integration in experiential marketing and additional 4D endeavors. The SmX Series is ideal for a range of environments providing targeted delivery of an extensive library of … [Read more...]
Multisensory Effects in Experiential Theme Attractions
Themed attractions, museums and other experiential environments continue to compete to remain on the cutting edge with the newest forms of entertainment. But more than just capitalizing on visual and auditory thrills, a new focus area is integrating sensory effects to take things to the next level. … [Read more...]
The Smell of the Holidays Pulls at Our Heartstrings via the Olfactory
"The holidays can be hurried, harried and emotional, but hey - don't they smell great?" asks NPR's Simon Scott. And he's right, isn't he? No matter how much you might dread the badgering, almost inappropriate, questions from Aunt or Uncle What-Their-Face, the smell of mom's pie or the fir tree in … [Read more...]
Eliminating Bad Odors Using Carbon in Your Pants (a Perfect Christmas Surprise!)
You might want to check into Shreddies briefs if you are still looking for that special Holiday gift. Shreddies "flatulence filtering underwear" integrates an activated carbon back panel into functional, yet stylish, undergarments that according to the inventor will absorb all the bad odors produced … [Read more...]
Asparagus, Pee Aromas & All Sorts of Truth
Does the aroma of asparagus turn your chamber pot into perfume? That's not nearly as odd of a question as you may think. Researchers have been conducting multiple experiments since the 1890's to try to get to the bottom of the proverbial toilet - post-asparagus consumption - and try to figure out … [Read more...]
Developing Language with Scent and an oPhone
Le Laboratoire, a Paris based design and art institute, think tank and research facility is spearheading an "old dream of a universal language" as David Edwards, director and innovator behind the institution, puts it. The project began in the spring of 2012 at Harvard, under Edward's directive, to … [Read more...]
Simplicity is the Secret to Scent Marketing
The emotional associations that we create with our brands is a shadowy realm. Marketers have been utilizing the latest in neurological and psychological studies for decades now and they are only getting more creative. In the most recent wave of innovation, scent marketing offers businesses a whole … [Read more...]
IAAPA Attractions Expo 2012 kicks off this week
It's that time of year again! The International Association of Amusement Parks and Attractions (IAAPA), the largest international trade association representing amusement parks, theme parks and attractions, museums and science centers, water parks, zoos and aquariums, family entertainment centers … [Read more...]