Does the smell of hot chocolate remind you of cozy afternoons with your grandma? Or a certain perfume takes you back to snuggling with your mom? Research shows that scents can immediately evoke strong memories and connotations, and we all have anecdotal evidence too. Just a whiff of a smell can … [Read more...]
Taking Autumn Scent Effects to the Next Level: Enough with the Pumpkin Spice!
How do you know it’s autumn? Is it the falling leaves? The change in the weather? Or the ubiquitous pumpkin spice scent and flavoring everywhere you look (or smell)? How do flavorings and scents evoke a connection to emotions and even a general concept such as a holiday or season? SensoryCo provides … [Read more...]
Immersive Experiences: How Are Scent Effects Being Used?
From enticing cinnamon-apple, bacon, and chocolate to calming lavender, eucalyptus and ocean breeze to the harder-to-define baby, Christmas Day and rainforest, smells conjure a variety of feelings and memories. With customers expecting evermore exciting and entertaining experiences, SensoryCo … [Read more...]
SensoryCo4D Releases Innovative SmX Series Scenting System for More Immersive Multisensory Experiences
SensoryCo, a leading innovator of atmospheric special effects, announces the SmX Series scenting system for next-level sensory integration in experiential marketing and additional 4D endeavors. The SmX Series is ideal for a range of environments providing targeted delivery of an extensive library of … [Read more...]
Scent Exploration … A New Frontier
If you ever dreamt of lying in a field of lavender below a grove of citrus blossoms, looking up at the blue sky and taking in the simple sights and sounds of nature’s wonder, you will most likely remember how you imagine to feel at that exact moment. Calm, serene, content, maybe. By the same token, … [Read more...]
Experiential Marketing
Pens with your name on them just aren’t going to cut it anymore. To build brand awareness and loyalty you have to truly engage your customers, creating an emotional connection that generates interest and then loyalty. Experiential marketing is the next step, creating an “experience” that is tied to … [Read more...]
The Smell of Allure Takes Over the Hotel Lobby
I know, it's kind of a cliche scene, a couple walk into the hotel lobby to be met with the stunning captivation of pleasantry and comfort. From the flowers in the corner, a surrounding color of luxury, to the smell of relaxation whisking through the room: the hotel is ready to seduce you. And we … [Read more...]
Simplicity is the Secret to Scent Marketing
The emotional associations that we create with our brands is a shadowy realm. Marketers have been utilizing the latest in neurological and psychological studies for decades now and they are only getting more creative. In the most recent wave of innovation, scent marketing offers businesses a whole … [Read more...]
Scent Marketing Changes the Paradigm in Interactive Marketing
Why is social media so popular? How could Amazon have known this was the right book for me or Netflix predict that that documentary would be totally enrapturing? Interactive marketing has defined an entirely different approach to how we reach our consumers and it has everything to do with … [Read more...]