“Misleading.” “Thrown Together.” “Would not do this again, nor would I recommend.” “Total Waste of Money.” Certainly not the kind of reviews event planners and exhibit curators want to receive. Attractions and events billed as immersive can be tricky because sensory experiences are subjective … [Read more...]
It’s beginning to smell a lot like Christmas!
Does the smell of peppermint and chocolate remind you of the holidays? Is there more pep in your step when a boutique provides a hint of a candle’s pine scent combined with the sound of “Jingle Bells”? Does the taste of crème Brulee with the aroma of vanilla caramel put you in an elfish … [Read more...]
SensoryCo Drops SmX-M Scenting System with New Technology For Experiential Spaces
SensoryCo has released the SmX-M Scenting System to enhance its existing product line with an innovative solution that addresses the specific need for close-proximity scent interactions for training simulators, themed attractions, kiosks, exhibits, VR/AR and small experiential spaces. Introducing … [Read more...]
Sensory retailtainment – The Future of Brick & Mortar Merchandising?
Prior to Covid-19, the retail industry was experiencing a downward spiral with changing marketplace trends, brick and mortar closures, and rising on-line commerce. The retail industry has always been adept at evolving to meet customer trends. Prior to the pandemic, many businesses were already … [Read more...]
Making Scents of the Brain: Smells and Memory
Does the smell of hot chocolate remind you of cozy afternoons with your grandma? Or a certain perfume takes you back to snuggling with your mom? Research shows that scents can immediately evoke strong memories and connotations, and we all have anecdotal evidence too. Just a whiff of a smell can … [Read more...]
Taking Autumn Scent Effects to the Next Level: Enough with the Pumpkin Spice!
How do you know it’s autumn? Is it the falling leaves? The change in the weather? Or the ubiquitous pumpkin spice scent and flavoring everywhere you look (or smell)? How do flavorings and scents evoke a connection to emotions and even a general concept such as a holiday or season? SensoryCo provides … [Read more...]
Immersive Experiences: How Are Scent Effects Being Used?
From enticing cinnamon-apple, bacon, and chocolate to calming lavender, eucalyptus and ocean breeze to the harder-to-define baby, Christmas Day and rainforest, smells conjure a variety of feelings and memories. With customers expecting evermore exciting and entertaining experiences, SensoryCo … [Read more...]
SensoryCo4D Releases Innovative SmX Series Scenting System for More Immersive Multisensory Experiences
SensoryCo, a leading innovator of atmospheric special effects, announces the SmX Series scenting system for next-level sensory integration in experiential marketing and additional 4D endeavors. The SmX Series is ideal for a range of environments providing targeted delivery of an extensive library of … [Read more...]
Scent Exploration … A New Frontier
If you ever dreamt of lying in a field of lavender below a grove of citrus blossoms, looking up at the blue sky and taking in the simple sights and sounds of nature’s wonder, you will most likely remember how you imagine to feel at that exact moment. Calm, serene, content, maybe. By the same token, … [Read more...]
Experiential Marketing
Pens with your name on them just aren’t going to cut it anymore. To build brand awareness and loyalty you have to truly engage your customers, creating an emotional connection that generates interest and then loyalty. Experiential marketing is the next step, creating an “experience” that is tied to … [Read more...]