Live Event Scenting and Multi-Sensory Effects

Challenge: To create memorable audience experiences that set events apart from the competition while appealing to all the senses to achieve that “Wow-Factor”.

Benefit: “Corporate event professionals looking for event entertainment have two priorities in mind, increase engagement and deliver experiences that stick with their audience. A multi-sensory event is an ideal way to deliver on these objectives because of its powerful imprinting abilities on memory. Events that stimulate multiple senses create an enticing ambiance and increase engagement as guests interact and share.” (As adeptly stated by Event Inspiration, Corporate Event Entertainment: the Age of Multi-sensory Experiences https://www.eventmanagerblog.com/multi-sensory-experiences). Live event scenting and multi-sensory effects provide the ultimate multi-sensory experiences to give people all the feels by engaging them beyond their expectations and leave lasting impressions.

Multi-Sensory Experiences Increase Live Event Engagement

Live event scenting and multi-sensory effects provide the ultimate multi-sensory experiences to give people all the feels by engaging them beyond their expectations and leave lasting impressions. Attending a live event is a shared entertainment experience with a personal resonance like no other. It is people coming together to interact with others, breathe in the vibe, and taste the sheer energy of the crowd. Whether it be a concert, a party, a festival, or theater performance, there is an expectation to, not only, be entertained but to be amazed. Live event scenting and multi-sensory effects create the wow-factor event producers seek to connect, captivate and engage audiences.

An excellent article published by Aleit Events https://www.aleitevents.com/multi-sensory-event/ gives compelling examples of the use of aroma and scent machines and smells to create moods: “The best events have a variety of compelling elements. When all of our senses are stimulated, humans are most effective, creative and engaged. Experiences are derived from all the senses, not just touch. They make us think, feel, react, and remember why we chose to engage with that particular brand in the first place. The goal is to take your guests on a journey by stimulating all their senses and create impactful engagement.”

Memorable Experiences Leave Lasting Impressions

A recent survey by London & Partners and CWT Meetings & Events found that 78% of event professionals believe that events appealing to multiple senses deliver a more memorable and creative experience for delegates and audiences. – Sense of Smell Institute, reported on Scent Australia

SensoryCo smells can permeate the atmosphere with olfactory stimuli that compliment live events. A sniff of chocolate at a Food & Wine Fest can complement a tasting. A hint of mint at the end of a concert can awaken and refresh. The smell of roses during a poignant theater romance can enrich a storyline. A cherished aroma can express love with the introduction of fragrances at a wedding. The whiff of a brand scent at a business conference can drive home corporate positioning. Furthermore, a recent review by Event Marketer (https://www.eventmarketer.com/article/irvine-marriott-multisensory-journey/),concluded that “leveraging multisensory experiences, some brands are getting a leg up on the competition. It’s not hard to understand why the strategy is so effective. Our senses are the linchpin of human experiences, and by stimulating them simultaneously, brands are creating more immersive, more impactful and, most importantly, more memorable events for their attendees.” 

Live Event Scenting and Multi-Sensory Effects Technology

In our fast-paced, global world, technology has given us the ability to access social media, streamed videos and live performances with the tap of a finger. Technology has also given us distraction and taken our attention away from appreciating living in the moment. Event producers have been trending towards highly interactive and immersive sensory experiences that highlight artistry as well as move the ordinary to the sensational. “IBISWorld identifies 250 Key Success Factors for a business. The most important for the Concert & Event Promotion Industry include the ability to quickly adopt new technology. SenscoryCo products embrace technology for optimum effects. SensoryCo is skilled in designing and building advanced live event scenting and multi-sensory effects that incorporate a variety of special effects for live entertainment. Scenting and wet effects can integrate with visual presentations to provide dramatic engagement. Scenting and sprays can be programmed with musical sounds and visuals that charge the atmosphere and electrify an audience.

SensoryCo, live event scenting and multi-sensory effects enable event producers to create a feast for the senses, a movement, and a shared phenomenon that increases audience engagement, leave lasting impressions, and bring the wow-factor to enhances an event’s status.