Adele’s concert residency “Weekends with Adele” at the Colosseum at Caesar’s Palace, Las Vegas has proven to be an unparalleled musical masterpiece, captivating audiences with her powerhouse vocals and emotive performances. The Grammy-winning artist, known for her soulful ballads and chart-topping hits, has made an impact on the entertainment landscape of the iconic city with her savvy presence and talented acumen. Notwithstanding her spectacular voice, one of the most interesting observations about Adele’s debut residency is the presence of a scent theater effect that exudes her favorite fragrance.
“Love At First Scent”
In 2015, in an interview with Australia’s 60 Minutes (per Billboard), Adele said that her signature scent is Dior’s Hypnotic Poison. Hypnotic Poison, composed by perfumer Annick Menardo for the House of Dior, was launched in 1998 with 2023 marking its 25th Anniversary. The luxurious eau de parfum and eau de toilette vary in smells of intense notes of vanilla, almond, and jasmine. Some have described the smell as having sweet hints of orange blossom, plum, apricot, coconut, lily of the valley, tonka bean, tube-rose licorice, and caramel. Whatever the “nose” perceives, the ambery perfume has been coined “sensual” “infections” and “hypnotic”, words that could characteristically be expressed as a scent that quintessentially illustrates Adele.
Scent Theater Effects Compliment Adele’s Aesthetic
“Weekends with Adele” opened with a highly produced environment to optimally showcase the songstress’ voice. Crafted to the finest detail, audiences noted the atmosphere as intimate, sophisticated, and luxurious to create an amplified sensory experience. The venue is minimally modern and sleek with very personal touches. Curtains fold gently in accordionlike panels to form the letter A and a scent theater effect floats Adele’s favorite perfume, Hypnotic Poison, into the air. SensoryCo was contacted by concert producers to create the scent theater effect to distribute the fragrant scent. SensoryCo smells have been found to permeate the atmosphere with olfactory stimuli that compliment live events. As such, our team took a very simple approach and replicated the fragrance notes for our scent cartridges, and we approached the large space in an organic way to strategically place several of our scent distribution systems. As the scent is pumped into the concert venue, the lingering scent of Hypnotic Poison is immediately tied to the memorable experience of the Adele’s vocals and leaves a lasting impression on audience members, at once, connecting the chantreuse with the fragrance.
In addition to scent theater effects, the show is visually stunning with large screens emerging from behind the curtains to bathe the scene with a palette of different colors and optics during different songs. At one point, a myriad of illuminated lanterns come down from the ceiling in a symphony of flickering light. The “Weekend’s with Adele” Las Vegas residency showcases Adele’s ability to connect with her audience on a profound emotional level, drawing fans from around the world to experience her live performances in vibrant atmosphere that draws upon her personal preferences and experiences. This combination that has led to the release of more concert dates and a profound fan desire for the sensory experience inspired by Adele.