SensoryCo recently collaborated with Cirque du Soleil to help enhance the sensory environment in the new “NFL Experience” in Times Square. The venue pays homage to NFL accomplishments over the years and highlights star players and moments. The president of the project, Danny Boockvar, describes it … [Read more...]
Making Scents of the Brain: Smells and Memory
Does the smell of hot chocolate remind you of cozy afternoons with your grandma? Or a certain perfume takes you back to snuggling with your mom? Research shows that scents can immediately evoke strong memories and connotations, and we all have anecdotal evidence too. Just a whiff of a smell can … [Read more...]
Engaging Your Audience: Multisensory Effects at Live Events
In an era of constant information and a plethora of distractions, how do you immediately grab and keep your audience’s attention? Command your audience by stimulating their senses beyond sights and sounds. Take your meetings, parties, concerts and other occasions to the next level with multisensory … [Read more...]
Taking Autumn Scent Effects to the Next Level: Enough with the Pumpkin Spice!
How do you know it’s autumn? Is it the falling leaves? The change in the weather? Or the ubiquitous pumpkin spice scent and flavoring everywhere you look (or smell)? How do flavorings and scents evoke a connection to emotions and even a general concept such as a holiday or season? SensoryCo provides … [Read more...]
Immersive Experiences: How Are Scent Effects Being Used?
From enticing cinnamon-apple, bacon, and chocolate to calming lavender, eucalyptus and ocean breeze to the harder-to-define baby, Christmas Day and rainforest, smells conjure a variety of feelings and memories. With customers expecting evermore exciting and entertaining experiences, SensoryCo … [Read more...]
SensoryCo4D Releases Innovative SmX Series Scenting System for More Immersive Multisensory Experiences
SensoryCo, a leading innovator of atmospheric special effects, announces the SmX Series scenting system for next-level sensory integration in experiential marketing and additional 4D endeavors. The SmX Series is ideal for a range of environments providing targeted delivery of an extensive library of … [Read more...]
Taking Amusement to the Next Level with Sensory Effects at Theme Parks
How do you create “fun,” “excitement” and “thrill?” Start with enjoyment that builds…and then add an element of surprise. At SensoryCo, this is our goal when we work with theme parks to add unexpected sensory elements to rides and attractions. We provide scenting, spritzing, smoke and other sensory … [Read more...]
Smells of the Season: Scent Effects in Marketing
“Visions of sugar plums” conjures an immediate Christmas image for many people, but what about “smells of sugar plums?” Interestingly, that particular scent may not be well-connected to the winter holiday season, but many most certainly are. Research shows that smell is highly related to memories … [Read more...]
Multisensory Effects in Experiential Theme Attractions
Themed attractions, museums and other experiential environments continue to compete to remain on the cutting edge with the newest forms of entertainment. But more than just capitalizing on visual and auditory thrills, a new focus area is integrating sensory effects to take things to the next level. … [Read more...]
Smell Terms That May Stump You
We used this slide show to "pause" AV pros at a recent trade show. Most people understood the colloquial words and phrases that were presented in front of them but were perplexed when faced with the more "scientific" terminology. How many smell terms are you familiar … [Read more...]