4D Theatre Effects and Scenting

Challenge: AV professionals must reinvent the on-screen experience to create an “attraction” venue that will draw in paying customers seeking an immersive experience.

Benefit: Introducing AV scenting systems and 4D effects into traditional venues provides a unique immersive experience that enriches messaging, expands content delivery and entertains audiences by combining video with physical effects such as rain, wind, fog and smells.

Reshaping How We Watch

Traditional audio-visual attractions and theaters have been challenged to reinvent themselves over the years. As streaming services bring two-dimensional content into our homes, theaters have been upgrading their venues as destinations designed to create a more extraordinary experience. In recent years, we have seen theater renovations with the introduction of content that is tailor made for special effects. Many venues have installed larger wrap around screens for visual impact and have introduced AV scenting systems and 4D effects cultivated to reel in audiences that want to enjoy the excitement of “experiencing” rather than watching video content.

Honda Pacific Visions 4D Theater Experience

Major AV attractions, often, found in museums, aquariums or theme parks have invested in AV scenting systems and 4D effects to further promote their messaging and focus. At the Aquarium of the Pacific, Honda Pacific Visions 4D interactive experience guests are immersed in sights, sounds, vibrations, and scents as they watch an informational and educational narrative about the importance of sustaining and conserving our planets animals and resources. Audiences don’t just view the film; they participate in the adventure as seats rumble when the volcano erupts on screen and they are touched by the feel of a slight breeze as air blows gently upon your body during a windy scene. As the screen pans the seas, the smell of the “ocean” is simultaneously nuanced and as the picture soars over green farmland, a pleasant hint of “fresh cut grass” emerges. The scents emitting from our SensoryCo SmXT1 model scenting system completes the overall multi-sensory experience.

How AV Scenting Systems and 4D Effects Work

SensoryCo AV scenting systems and 4D effects engage the senses to enhance the quality of the audio-visual experience. The feeling of immersion begins with what you hear and see but ends with an experience that touches every sense. Spritzer effects sync with onscreen movements and scenting systems emit strategically purposed aromas from cues during a show. Integrated to most popular entertainment control systems, physical features are delivered with high precision.

Sensory atmospheric effects engage one’s entire perception and influences perspective. SensoryCo offers a strategy that blends atmospheric elements with immersive technology to add layers of sensory stimuli that work in tandem. These simulated realities create an unforgettable fourth dimensional, memorable experience enhanced by a wide array of scenting systems, the touch of spritzers, and the feel of weather effects.