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Pop-up “Misting Tents” Feature SensoryCo Scent Systems During Coachella Fest

SensoryCo scent systems coupled with pop-up outdoor misting tents (from SensoryCo sister company Koolfog) made quite an impression during Coachella Fest 2023 as “stations” to showcase an immersive beauty experience created for vegan haircare brand Love Beauty and Planet. Creative agency MKG designed … [Read more...]

Filed Under: Live Events

Use of Scenting Systems on the Rise in Live Music Concerts

scenting music concerts

There has been a significant increase in interest of applying scenting systems in live gigs, music concerts, and epic festivals. These state-of-the-art productions have grown into large-scale artistic events that blend physical, digital, and multi-sensory technology to please crowds and boost … [Read more...]

Filed Under: Live Events

SensoryCo helps create the ultimate “NFL Experience” in Times Square!

SensoryCo recently collaborated with Cirque du Soleil to help enhance the sensory environment in the new “NFL Experience” in Times Square. The venue pays homage to NFL accomplishments over the years and highlights star players and moments. The president of the project, Danny Boockvar, describes it … [Read more...]

Filed Under: 4D Theaters, Clients, Live Events, Scenting Effects, Uncategorized

Making Scents of the Brain: Smells and Memory

smells and memory

Does the smell of hot chocolate remind you of cozy afternoons with your grandma? Or a certain perfume takes you back to snuggling with your mom? Research shows that scents can immediately evoke strong memories and connotations, and we all have anecdotal evidence too. Just a whiff of a smell can … [Read more...]

Filed Under: 4D Theaters, Clients, Experiential Marketing, Live Events, Museums, Scenting Effects, Themed Environments Tagged With: olfactory effects, olfactory input, scent and memory, smell and emotion

Engaging Your Audience: Multisensory Effects at Live Events

live sensory effects

In an era of constant information and a plethora of distractions, how do you immediately grab and keep your audience’s attention? Command your audience by stimulating their senses beyond sights and sounds. Take your meetings, parties, concerts and other occasions to the next level with multisensory … [Read more...]

Filed Under: 4D Theaters, Clients, Live Events, Scent Concepts, Scenting Effects, Smoke and Fog Effects, Weather Effects, Wet Effects Tagged With: olfactory effects, sensory effects, smell effects, smoke effects

Taking Autumn Scent Effects to the Next Level: Enough with the Pumpkin Spice!

Autumn Scent Effects

How do you know it’s autumn? Is it the falling leaves? The change in the weather? Or the ubiquitous pumpkin spice scent and flavoring everywhere you look (or smell)? How do flavorings and scents evoke a connection to emotions and even a general concept such as a holiday or season? SensoryCo provides … [Read more...]

Filed Under: 4D Theaters, Clients, Experiential Marketing, Live Events, Museums, Scent Concepts, Scenting Effects, Themed Environments

Immersive Experiences: How Are Scent Effects Being Used?

smell memory

From enticing cinnamon-apple, bacon, and chocolate to calming lavender, eucalyptus and ocean breeze to the harder-to-define baby, Christmas Day and rainforest, smells conjure a variety of feelings and memories. With customers expecting evermore exciting and entertaining experiences, SensoryCo … [Read more...]

Filed Under: 4D Theaters, Clients, Experiential Marketing, Live Events, Museums, Scent Concepts, Scenting Effects, Smoke and Fog Effects, Themed Environments, Weather Effects, Wet Effects

SensoryCo4D Releases Innovative SmX Series Scenting System for More Immersive Multisensory Experiences

SensoryCo, a leading innovator of atmospheric special effects, announces the SmX Series scenting system for next-level sensory integration in experiential marketing and additional 4D endeavors. The SmX Series is ideal for a range of environments providing targeted delivery of an extensive library of … [Read more...]

Filed Under: 4D Theaters, Clients, Experiential Marketing, Industry News, Live Events, Museums, Scent Concepts, Scenting Effects, Themed Environments

Multisensory Effects in Experiential Theme Attractions

Themed attractions, museums and other experiential environments continue to compete to remain on the cutting edge with the newest forms of entertainment. But more than just capitalizing on visual and auditory thrills, a new focus area is integrating sensory effects to take things to the next level. … [Read more...]

Filed Under: 4D Theaters, Industry News, Live Events, Museums, Scent Concepts, Scenting Effects, Smoke and Fog Effects, Themed Environments, Weather Effects

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Recent Posts

  • SensoryCo Unveils SMX2 Scenting System for Enhancing Immersive Experiences
  • Scent In Museums and Exhibits
  • Mystic Aquarium Incorporates “Smell” Into Immersive Attractions
  • Scent and Storytelling at Quake in Lisbon
  • SensoryCo Travels to Jena, Germany for the Imersa FullDome Festival

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