Le Laboratoire, a Paris based design and art institute, think tank and research facility is spearheading an "old dream of a universal language" as David Edwards, director and innovator behind the institution, puts it. The project began in the spring of 2012 at Harvard, under Edward's directive, to … [Read more...]
Designing Scenting Effects: Aromas for the Noses
Scenting effects create connections, that much we know. They can successfully captivate the audience, create positive memory associations and even change the way we perceive an experience. In other words, "Our smell experiences shape our preferences." The supporting neurological and … [Read more...]
4 Tips for Smell Removal In Enclosed Environments
Smell removal is a common question that we hear from potential and existing clients. Designing scent effects into any environment not only requires considering appropriate aroma selection, but how to get it out either midway through the experience, or at the end of the production. We've gathered … [Read more...]
The Smell of Allure Takes Over the Hotel Lobby
I know, it's kind of a cliche scene, a couple walk into the hotel lobby to be met with the stunning captivation of pleasantry and comfort. From the flowers in the corner, a surrounding color of luxury, to the smell of relaxation whisking through the room: the hotel is ready to seduce you. And we … [Read more...]
Smell Captures Memories for Alzheimer’s Patients
It's a consistent feeling of being lost, or having lost something important. As you wake up each morning, glimmers at the edge of your mind tell you something is not quite right, but you cannot place it. The people that surround you seem familiar sometimes, but mostly you're unsure if you're … [Read more...]
International Cat Video Festival Takes Audience Engagement to a Whole New Level
Western Museum Association's first WestMusings: 10 Minute Museum Talks took place at their annual meeting in Salt Lake City this year. One of our favorites was a talk done by Scott Stulen, in charge of audience engagement at the Walker Art Center in Minneapolis, "How I Won the Internet by Taking it … [Read more...]
Simplicity is the Secret to Scent Marketing
The emotional associations that we create with our brands is a shadowy realm. Marketers have been utilizing the latest in neurological and psychological studies for decades now and they are only getting more creative. In the most recent wave of innovation, scent marketing offers businesses a whole … [Read more...]
Hidden Technologies Within the Museum: Scenting Generators Capture Culture in a Whole New Way
Hiding behind a set-prop in the backyard of the Ohio Historical Society's 1950s: Building the American Dream exhibit is a scenting generator. Aromas flow over the fabricated grass, tickling the noses of visitors. As museum participants continue through the exhibit, past the Lustron salesman and … [Read more...]
Gadget Man Features SensoryCo’s SmX-1 Scent Generator
He’s the Gadget Man! A popular television show in the UK has featured SensoryCo’s SmX-1 Scent Generator in its fairly recent Summer Holiday episode. Richard Ayoade’s witty and auspicious narrative style emphasizes the benefits of a holiday enhanced by not only the scents of the sea but a myriad … [Read more...]
Ohio Historical Society 1950’s Building the American Dream Engaging Scents, Sights and Sounds in an All Immersive Experience
“Hello honey, I’m home!” calls out the quintessential 50’s father to his wife across the almost completely steel Lustron house situated in the Ohio Historical Society’s latest all immersive exhibition. Previously taken from an exhibit named Home Delivery: Fabricating the Modern Delivery located at … [Read more...]