Smell removal is a common question that we hear from potential and existing clients. Designing scent effects into any environment not only requires considering appropriate aroma selection, but how to get it out either midway through the experience, or at the end of the production. We've gathered … [Read more...]
The Smell of Allure Takes Over the Hotel Lobby
I know, it's kind of a cliche scene, a couple walk into the hotel lobby to be met with the stunning captivation of pleasantry and comfort. From the flowers in the corner, a surrounding color of luxury, to the smell of relaxation whisking through the room: the hotel is ready to seduce you. And we … [Read more...]
Smell Captures Memories for Alzheimer’s Patients
It's a consistent feeling of being lost, or having lost something important. As you wake up each morning, glimmers at the edge of your mind tell you something is not quite right, but you cannot place it. The people that surround you seem familiar sometimes, but mostly you're unsure if you're … [Read more...]
Simplicity is the Secret to Scent Marketing
The emotional associations that we create with our brands is a shadowy realm. Marketers have been utilizing the latest in neurological and psychological studies for decades now and they are only getting more creative. In the most recent wave of innovation, scent marketing offers businesses a whole … [Read more...]
Hidden Technologies Within the Museum: Scenting Generators Capture Culture in a Whole New Way
Hiding behind a set-prop in the backyard of the Ohio Historical Society's 1950s: Building the American Dream exhibit is a scenting generator. Aromas flow over the fabricated grass, tickling the noses of visitors. As museum participants continue through the exhibit, past the Lustron salesman and … [Read more...]
Gadget Man Features SensoryCo’s SmX-1 Scent Generator
He’s the Gadget Man! A popular television show in the UK has featured SensoryCo’s SmX-1 Scent Generator in its fairly recent Summer Holiday episode. Richard Ayoade’s witty and auspicious narrative style emphasizes the benefits of a holiday enhanced by not only the scents of the sea but a myriad … [Read more...]
Scent Effects Paint the Theater Red
Redefining authenticity in the movie theater experience has been a long progression of coupling fantastic ideas (stimulating scent, sight and sound) with technological limitations (poor timing, poor ventilation, lack of automated control). The rise of computer technology has given us many auditory … [Read more...]
Scent Marketing Changes the Paradigm in Interactive Marketing
Why is social media so popular? How could Amazon have known this was the right book for me or Netflix predict that that documentary would be totally enrapturing? Interactive marketing has defined an entirely different approach to how we reach our consumers and it has everything to do with … [Read more...]
Why we don’t have a name for what “smells like a wet dog”
In a recent article by Neurohacks Psychologist Tom Stafford found on BBC's web site, the relationship between smell and memory is explored. Stafford walks through the history and background our oldest and arguably the most powerful sense from its origin to the technical differences between the … [Read more...]
Science North raises the heat with 4D “Wildfires!” experience
"Wildfires! A Firefighting Adventure in 4D" is one of the most recent experiential attractions produced by Science North. The high-impact production takes cinema viewers from ground crew to air crew as firefighters try to contain a rapidly spreading wildfire. Incorporating movement, smells, wind and … [Read more...]