SensoryCo recently collaborated with Cirque du Soleil to help enhance the sensory environment in the new “NFL Experience” in Times Square. The venue pays homage to NFL accomplishments over the years and highlights star players and moments. The president of the project, Danny Boockvar, describes it as “Disney meets the Hall of Fame meets Dave and Buster’s, with a liquor license in Times Square.”
Visitors travel through four floors of memorabilia and interactive experiences, such as virtually throwing a ball to Rob Gronkowski on the Patriots’ home field. The project also includes a theater outfitted with SensoryCo’s scenting system.
“Many visitors may remember the 11-minute multisensory film ‘ride’ as the highlight of this four-story permanent paean to all things gridiron” according to Bloomberg Businessweek. New York Giants wide receiver Brandon Marshall said the experience “gave me goosebumps,” which we’ll take to mean it’s a huge success!