There has been a significant increase in interest of applying scenting systems in live gigs, music concerts, and epic festivals. These state-of-the-art productions have grown into large-scale artistic events that blend physical, digital, and multi-sensory technology to please crowds and boost revenue. Coachella Music & Arts Festival. StageCoach. Bonnaroo. CMA Fest. Imagine Music Fest. Beyond Wonderland. All major musical events create magic across the world with first-rate acts, food vendors, pyrotechnics and more for massive crowds to indulge in bucket-list experiences. But the music business has evolved and the desire to create highly immersive, memorable impressions has become important for tours and the artists that wish to meet revenue expectations while entertaining revelers.
Artists, managers, producers, production companies, technicians, booking agents, promoters, and venues are motivated to create the most memorable shows because live events and tours not only feed the enormous appetite of music fans, but it sustains the large industrial and production costs required to put on these events. With live concert ticket prices soaring and access often limited to due artist schedules and venue capacity, the desire and need to make these events multi-dimensional has gone beyond trend.
Scenting Entertainment Atmospheres Has High Impact
Over the past few years, SensoryCo has experienced an increase inquries about our scenting systems from well-known, high-profile, performers and entertainment production companies. It seems that the power of olfactory storytelling is coming to the forefront. Olfactory storytelling releases scent within a controlled environment to trigger the sense of smell to enhance a performance narrative.
According to the article “Scent in the Context of Live Performance” written by Charles Spence (Spence C. (2021). Scent in the context of live performance. i-Perception, 12(1), 1–28.), “Ambient smell has…been used to create a certain mood, to trigger memories/nostalgia, and, on occasion, it has also served a narrative role…as a feature of live performance.”
Giving the nose of an audience the hint of a scent sews together the threads of the components that make up the content of a complex live concert. Incorporating an olfactory element into a music concert, then, becomes a natural fit when producing an awe-inspiring, multi-media, multi-dimensional, immersive experience for fans.
Introducing Scenting Systems Into Performance Venues
SensoryCo is an industry leader in sensory technologies with a fine-tuned process for the development and integration of scenting systems into entertainment. We have the capability and the scalability to deliver smells cost-effectively to large venues as well as smaller, more intimate concert settings. With precision and care, our team evaluates every production detail, including environmental considerations and automated controls. Our team ensures that our scenting systems are seamlessly integrated into concert environments so that the artist’s vision and stories are complimented by the rhythms released by smells.
How SensoryCo Creates a Scent
We have a team of scent designers to sample, experiment, test, and create the finest scents on the market. Scents are produced with nuanced notes and we have an elaborate scent library that houses our collection of the most utilized aromas, fragrances, odors, and mal-odors. Client-specific scents are infused into SensoryCo cartridges used for each of our scenting machines. Placed strategically within a live performance venue, curated scents can be pumped into a venue at timed intervals to provide another sensory layer to an artist’s show.
Scent is one of our most powerful human senses and is also a powerful tool to give life to lyrics, images, tone, and sensory texture. Scent has a pattern, a cadence. Scent has a story that can capture a moment and set it to memory. And that’s what people want in a live performance…they want every fiber in their being to be a part of the scene.