What does thrill smell like?
That moment you realize that you are in the midst of greatness enveloped in an experience like no other. You have a heightened awareness of everything happening around you and every detail is magnified. You hear the sound of your heartbeat keeping time with the sounds while this spectacular event unfolds before your eyes. You can taste the sheer energy of the crowd. You can feel a sudden excitement and pleasure in the atmosphere and you willingly succumb to the smell of “thrill”.
Live entertainment creates a shared personal experience like no other. It is people coming together with the expectation of having a good time. Whether it be a concert, a party, a festival, or theatre performance, the general vibe is “thrill”. Thrilled to see something unexpected. Thrilled to cheer on the home team. Thrilled to be delighted. Thrilled to be challenged. Thrilled for thought-provoking conversation. Thrilled to be in the midst of greatness…together.
Human instinct draws people together. It’s been said that as a whole, we are social beings in search of connection. Live entertainment has long been valued as an opportunity to relate with others and form genuine bonds. To touch, feel, see, hear and smell the essence of familiarity, a moment, an event and an experience.
The live entertainment industry creates, manages and promotes indoor and outdoor live performances, theatre, concerts, and festival as well as sports events, outdoor fairs, rodeos and air shows. Staging live events takes a massive amount of logistical planning, coordination, infrastructure, and tremendous, eye-popping design to enrapture a crowd.
In our fast-paced, global world, technology has given us the ability to access social media, streamed videos and live performances with the tap of a finger. Technology has also given us distraction and taken our attention away from appreciating living in the moment. We are in an evolving era where capturing and retaining audience attention is becoming more and more difficult. According to a report provided by Deloitte., “A big challenge for the media and entertainment industry in 2018 will be to figure out how to create tailored customer experiences.”
Live entertainment is a customer experience. It is a guest crowd scene where individuals interact with others while experiencing a “thrilling” shared personal experience. SensoryCo scenting systems can enhance a live entertainment venue or experience by, literally, putting the scent of “thrill” in the air. SensoryCo smells can permeate the atmosphere with olfactory stimuli that compliment a live event. A sniff of chocolate at a Food & Wine Fest can complement a tasting. A hint of mint at the end of a concert can awaken and refresh. The smell of roses during a poignant theatre romance can enrich a storyline.
Event producers are trending towards highly interactive and immersive sensory experiences that highlight artistry as well as move the ordinary to the sensational.
“IBISWorld identifies 250 Key Success Factors for a business. The most important for the Concert & Event Promotion Industry include the ability to quickly adopt new technology.
SenscoryCo products embrace technology for optimum effects. SensoryCo is skilled in designing and building advanced atmospheres that incorporate a variety of special effects for live entertainment. Scenting and wet effects can integrate with visual presentations to provide dramatic engagement. Scenting and sprays can be programmed with musical sounds and visuals that charge the atmosphere and electrify an audience.
With SensoryCo, a traditional audio/visual backdrop becomes a feast for the senses, a movement, a shared phenomenon that leaves a lasting impression.
Develop the atmosphere of exclusivity by incorporating scents.
Couple sights and sounds with atmospheric effects that engage an audience.
Launch a product with a branded experience that includes olfactory and tactile atmospherics.
A fourth dimension in cinematic venues. Scent technology layers into a storyline to further immerse an audience in the experience.
- custom integration to any design
- scent library with a focus on realism
- custom integration to all designs
- small to large scale delivery
- indoor and outdoor
- individualized wet, smoke and scenting effects can be in your face
- a background effect
Micro & Macro
- SensoryCo helps create the ultimate “NFL Experience” in Times Square!
- Making Scents of the Brain: Smells and Memory
- Engaging Your Audience: Multisensory Effects at Live Events
- Taking Autumn Scent Effects to the Next Level: Enough with the Pumpkin Spice!
- Immersive Experiences: How Are Scent Effects Being Used?
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