Somebody had to do it. A recent excursion to taste and savor the unique artisan blends of varietals produced prior to this fall’s harvest season was assigned to select SensoryCo team members. During our sunset sippin’ soiree, we sampled rich Cabernets, fruitful Zinfandels, oaky Chards, and sweet … [Read more...]
Multisensory Effects in Experiential Theme Attractions
Themed attractions, museums and other experiential environments continue to compete to remain on the cutting edge with the newest forms of entertainment. But more than just capitalizing on visual and auditory thrills, a new focus area is integrating sensory effects to take things to the next level. … [Read more...]
Making Sense of Scents
Ever wonder why it’s so difficult to describe what you are smelling? Well it seems that characterizing fragrances and how they affect the sense of smell has been a challenge for olfactory chemists and perfume producers for years. In fact, in recent years, scientists have argued about the very nature … [Read more...]
How to Sample Scents (Without Smelling Like a Doctor’s Office)
We often have a hard time describing the scent sampling process in a way that sticks. No matter how carefully we try to coach clients there are certain hurdles that are difficult to overcome, especially human nature. Let's face it, it is quite natural to open up a sealed bag labeled "scent … [Read more...]
Experiential Marketing
Pens with your name on them just aren’t going to cut it anymore. To build brand awareness and loyalty you have to truly engage your customers, creating an emotional connection that generates interest and then loyalty. Experiential marketing is the next step, creating an “experience” that is tied to … [Read more...]
Smell Terms That May Stump You
We used this slide show to "pause" AV pros at a recent trade show. Most people understood the colloquial words and phrases that were presented in front of them but were perplexed when faced with the more "scientific" terminology. How many smell terms are you familiar … [Read more...]
The Boomer List: Scents from the Past
Challenge: The Newseum, located in Washington D.C., strove to expand their most recent experience: The Boomer List, with scents from the past via an interactive kiosk complete with button activated aromas. An exhibition shrouded in newspaper prints, exclusive Timothy Greenfield-Sanders portraits, … [Read more...]
The Smell of the Holidays Pulls at Our Heartstrings via the Olfactory
"The holidays can be hurried, harried and emotional, but hey - don't they smell great?" asks NPR's Simon Scott. And he's right, isn't he? No matter how much you might dread the badgering, almost inappropriate, questions from Aunt or Uncle What-Their-Face, the smell of mom's pie or the fir tree in … [Read more...]
Eliminating Bad Odors Using Carbon in Your Pants (a Perfect Christmas Surprise!)
You might want to check into Shreddies briefs if you are still looking for that special Holiday gift. Shreddies "flatulence filtering underwear" integrates an activated carbon back panel into functional, yet stylish, undergarments that according to the inventor will absorb all the bad odors produced … [Read more...]
Asparagus, Pee Aromas & All Sorts of Truth
Does the aroma of asparagus turn your chamber pot into perfume? That's not nearly as odd of a question as you may think. Researchers have been conducting multiple experiments since the 1890's to try to get to the bottom of the proverbial toilet - post-asparagus consumption - and try to figure out … [Read more...]