From enticing cinnamon-apple, bacon, and chocolate to calming lavender, eucalyptus and ocean breeze to the harder-to-define baby, Christmas Day and rainforest, smells conjure a variety of feelings and memories. With customers expecting evermore exciting and entertaining experiences, SensoryCo … [Read more...]
SensoryCo4D Releases Innovative SmX Series Scenting System for More Immersive Multisensory Experiences
SensoryCo, a leading innovator of atmospheric special effects, announces the SmX Series scenting system for next-level sensory integration in experiential marketing and additional 4D endeavors. The SmX Series is ideal for a range of environments providing targeted delivery of an extensive library of … [Read more...]
Taking Amusement to the Next Level with Sensory Effects at Theme Parks
How do you create “fun,” “excitement” and “thrill?” Start with enjoyment that builds…and then add an element of surprise. At SensoryCo, this is our goal when we work with theme parks to add unexpected sensory elements to rides and attractions. We provide scenting, spritzing, smoke and other sensory … [Read more...]
The Sights, The Sounds, The Smells? Using Sensory Effects in a Museum Setting
Imagine strolling through a museum and looking at the exhibits. It’s fascinating to see into the past, envisioning another time and place. And now, more than just presenting artifacts, museums are creating more participatory experiences by incorporating multisensory effects, with sounds and even … [Read more...]
Scent Exploration … A New Frontier
If you ever dreamt of lying in a field of lavender below a grove of citrus blossoms, looking up at the blue sky and taking in the simple sights and sounds of nature’s wonder, you will most likely remember how you imagine to feel at that exact moment. Calm, serene, content, maybe. By the same token, … [Read more...]
Smells of the Season: Scent Effects in Marketing
“Visions of sugar plums” conjures an immediate Christmas image for many people, but what about “smells of sugar plums?” Interestingly, that particular scent may not be well-connected to the winter holiday season, but many most certainly are. Research shows that smell is highly related to memories … [Read more...]
I Smell Blackcurrant!
Somebody had to do it. A recent excursion to taste and savor the unique artisan blends of varietals produced prior to this fall’s harvest season was assigned to select SensoryCo team members. During our sunset sippin’ soiree, we sampled rich Cabernets, fruitful Zinfandels, oaky Chards, and sweet … [Read more...]
Multisensory Effects in Experiential Theme Attractions
Themed attractions, museums and other experiential environments continue to compete to remain on the cutting edge with the newest forms of entertainment. But more than just capitalizing on visual and auditory thrills, a new focus area is integrating sensory effects to take things to the next level. … [Read more...]
Making Sense of Scents
Ever wonder why it’s so difficult to describe what you are smelling? Well it seems that characterizing fragrances and how they affect the sense of smell has been a challenge for olfactory chemists and perfume producers for years. In fact, in recent years, scientists have argued about the very nature … [Read more...]
How to Sample Scents (Without Smelling Like a Doctor’s Office)
We often have a hard time describing the scent sampling process in a way that sticks. No matter how carefully we try to coach clients there are certain hurdles that are difficult to overcome, especially human nature. Let's face it, it is quite natural to open up a sealed bag labeled "scent … [Read more...]