Pens with your name on them just aren’t going to cut it anymore. To build brand awareness and loyalty you have to truly engage your customers, creating an emotional connection that generates interest and then loyalty. Experiential marketing is the next step, creating an “experience” that is tied to the product or service. From weather effects such as fog or drizzle to spraymotion timed splashes to the wafting smells of an almost endless array of aromas, SensoryCo can combine these effects with your visual and auditory advertising to make a lasting impact.
Most companies are vying to be more than just a product or service. Your brand is the intangible perception of your product – an image, a lifestyle, a desire. The more emotionally connected you make your customers, the more loyal they will be to your brand. Incorporating experiential marketing can help craft your image and create that emotional bond.
Few experiences are as strong as smell. Research shows that smell is the sense most closely linked to memory and emotion. Smell can be associated with and conjure feelings such as desire, relaxation or pleasure and also remind you of happy or exciting times. Connecting your brand with the aroma of the product itself (such as delicious chocolate) or the lifestyle surrounding it (such as the salty smell of the ocean) can create strong emotions for the consumer.
Experiential marketing is often used to stand out at a trade show or event, but can also be used in a retail setting. SensoryCo has partnered with a variety of businesses to provide atmospheric effects and sensory stimulations to customers passing by or browsing. At a kiosk or booth, the inviting smells of your product can lure potential customers. Smells can also generate a connection causing customers to think of your product when in a particular situation, or prefer your product when seen in a retail location.
Weather effects can also create an atmosphere to highlight your product. Fog, haze or even timed water spritzing can make a big impact on luring customers or helping them to feel a “part of” your demonstration. Combine the smell of the ocean with the feel of an ocean breeze and a bit of water spray and you have tapped into the memories of good times at the beach. Connect your product to those good feelings and you have an emotional connection with your customer.
Traditional advertising is no longer enough to make a lasting impression on today’s savvy consumers. Incorporating experiential marketing is an important component in your overall advertising campaign. Consumer’s want more than just a visual – they want to touch, feel, and experience your product. They want to feel connected to your brand. When you work with SensoryCo, we can help you customize your experiential marketing program to ensure you leave a lasting impression, and maybe a bit of water spray, on your potential customers.