What does a brand smell like?
At one time or other, we have all have subconsciously succumbed to the power of brand persuasion. One familiar experience involves interaction with audio or visual cues placed before theater movie trailers. A small video clip shows movie-goers purchasing or eating very specific snacks – products placed strategically to influence your internal triggers. Suddenly, you feel the need to grab a box of popcorn and a soda which is a spontaneous demonstration stemming from a natural reaction, drawing you to a brand experience.
Similarly, brands can motivate responses by interacting with human senses. Studies show that lavender scents are calming while the smell mint is energizing. Imagine entering a retail establishment that smells of chocolate with the purpose of influencing customers to purchase the products displayed. Giving a hint of aroma becomes a subtle stimulus that can encourage and boost sales.
There is an understanding that such nuances help define a brand as unique and special using smell as the catalyst that brings it to life. This is experiential marketing because at the end of the day, a brand is not just a product or a service; it is means to an end experience where action, loyalty and purpose live.
SensoryCo’s atmospheric technologies creatively envelop a brand’s surroundings to impress upon human behaviors that lead to brand attachment by delivering scents, sprays, wet and weather effects to successfully command a person’s attention. Promotional marketing, mobile tour marketing, outdoor digital experiences, video walls and kiosks can target the olfactory system with elemental aromas that give concept display relativity.
SensoryCo scent and aroma systems are designed to awaken the senses and enhance brand development by suggesting a brand’s message and focusing it to the mind to motivate participation and action. SensoryCo makes environments more realistic by adding sensory stimulations that mimic the same variances in real life. Rain, fog / smoke and smells are combined to enhance environments, giving purpose to experiential marketing techniques and imagery, much like the elements of real life.
Pens and stickers don’t work anymore. Promoting a brand or concept requires more than traditional strategies. Use atmospheric effects that deliver the subtleties of your brand straight to the neuro-receptors of your target audience.
Mobile Tour Marketing
On tour marketing can heighten word of mouth, one of the most effective methods of brand marketing. Make a dramatic tour with scenting systems that are tailored to perform in any environment.
Outdoor Digital Marketing
With the ability to easily cover large outdoor spaces, SensoryCo’s aroma generators can compliment any existing outdoor digital marketing display. Control the essence of your brand and release a precise concept at exactly the right moment by using the element of aroma.
Video Wall Experience
An immersive experience surrounded by the impact of imagery can only be made more enduring with the use of scent effects. You’ve already captured their sight and auditory perception; capture the power of their olfactory system as well.
Marketing kiosks reach out and grab their attention using the subtlety of scent. SensoryCo scenting solutions can be triggered by precisely positioned sensors for dramatic effect.
- A surprisingly large library of fragrances
- Authentic aromas you won’t believe aren’t real
- Interactive water motion
- Easily added to production control systems
- Splatter and splashes activated by sensors
- Indoor and outdoor effects
- SensoryCo helps create the ultimate “NFL Experience” in Times Square!
- Making Scents of the Brain: Smells and Memory
- Engaging Your Audience: Multisensory Effects at Live Events
- Taking Autumn Scent Effects to the Next Level: Enough with the Pumpkin Spice!
- Immersive Experiences: How Are Scent Effects Being Used?
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