Somebody had to do it. A recent excursion to taste and savor the unique artisan blends of varietals produced prior to this fall’s harvest season was assigned to select SensoryCo team members. During our sunset sippin’ soiree, we sampled rich Cabernets, fruitful Zinfandels, oaky Chards, and sweet … [Read more...]
Multisensory Effects in Experiential Theme Attractions
Themed attractions, museums and other experiential environments continue to compete to remain on the cutting edge with the newest forms of entertainment. But more than just capitalizing on visual and auditory thrills, a new focus area is integrating sensory effects to take things to the next level. … [Read more...]
Making Sense of Scents
Ever wonder why it’s so difficult to describe what you are smelling? Well it seems that characterizing fragrances and how they affect the sense of smell has been a challenge for olfactory chemists and perfume producers for years. In fact, in recent years, scientists have argued about the very nature … [Read more...]
How to Sample Scents (Without Smelling Like a Doctor’s Office)
We often have a hard time describing the scent sampling process in a way that sticks. No matter how carefully we try to coach clients there are certain hurdles that are difficult to overcome, especially human nature. Let's face it, it is quite natural to open up a sealed bag labeled "scent … [Read more...]
Smell Terms That May Stump You
We used this slide show to "pause" AV pros at a recent trade show. Most people understood the colloquial words and phrases that were presented in front of them but were perplexed when faced with the more "scientific" terminology. How many smell terms are you familiar … [Read more...]