Pens with your name on them just aren’t going to cut it anymore. To build brand awareness and loyalty you have to truly engage your customers, creating an emotional connection that generates interest and then loyalty. Experiential marketing is the next step, creating an “experience” that is tied to … [Read more...]
The Smell of Allure Takes Over the Hotel Lobby
I know, it's kind of a cliche scene, a couple walk into the hotel lobby to be met with the stunning captivation of pleasantry and comfort. From the flowers in the corner, a surrounding color of luxury, to the smell of relaxation whisking through the room: the hotel is ready to seduce you. And we … [Read more...]
Simplicity is the Secret to Scent Marketing
The emotional associations that we create with our brands is a shadowy realm. Marketers have been utilizing the latest in neurological and psychological studies for decades now and they are only getting more creative. In the most recent wave of innovation, scent marketing offers businesses a whole … [Read more...]
Scent Marketing Changes the Paradigm in Interactive Marketing
Why is social media so popular? How could Amazon have known this was the right book for me or Netflix predict that that documentary would be totally enrapturing? Interactive marketing has defined an entirely different approach to how we reach our consumers and it has everything to do with … [Read more...]