How do you know it’s autumn? Is it the falling leaves? The change in the weather? Or the ubiquitous pumpkin spice scent and flavoring everywhere you look (or smell)? How do flavorings and scents evoke a connection to emotions and even a general concept such as a holiday or season? SensoryCo provides autumn scent effects that are incorporated into experiential marketing efforts and multisensory education and entertainment to evoke feelings of nostalgia, happiness and even brand loyalty.
Origin of Pumpkin Spice
Traditionally, “pumpkin spice” is the combination of flavors added to pumpkin pie: cinnamon, nutmeg, clove and ginger. Starbucks is generally credited with starting the pumpkin spice craze with its Pumpkin Spice Latte and now there are 1000s of pumpkin spice products including a huge variety of foods, candles, bubble bath, body lotion, air fresheners, soap, dog treats and even vodka. But why did it become so popular?
Scent, Memory and Emotion
The initial connection is a nostalgia for “Grandma’s Pumpkin Pie.” Research shows that smells go through the brain’s olfactory lobe, which has close ties with the amygdala and hippocampus, the brain regions that handle memory and emotion. Hence, smells can evoke vivid memories triggered when you smell that particular scent. For many people, pumpkin spice triggers memories of family, Thanksgiving and overall pleasant emotions.
With the close ties of smells to emotion and memories, scents have been used more and more in marketing efforts. Experiential marketing strategically incorporates scent effects into brand identity and awareness campaigns creating an emotional connection to the product or service. But even more than the simple and obvious pumpkin pie scent, other more intangible smells can have a similar effect.
So What Does Autumn Smell Like?
Taking scent effects to the next level, SensoryCo has developed an array of aromas and scent effects products to create a range of multisensory experiences. Of course SensoryCo has specific simple flavors, but it’s often more unique smells that truly inspire an immersive experience. Imagine the scent of fallen leaves, burning wood (cozy fireplace), or even wet concrete (city rain) to conjure a variety of autumn memories and feelings. Combining scents can have an even more significant impression.
SensoryCo Scent Effects
SensoryCo has created scent effects that are now used in many marketing, entertainment and educational settings. From experiential theme parks to scent effects in museums to multisensory educational attractions and more, scent effects help to create a more immersive and impactful experience. An innovative leader in scenting systems and aromas, SensoryCo can develop customs smells to trigger appropriate memories and emotions for any sensory project.