What does immersion smell like?
Immersive stories began long ago around the fires of our ancestors. Flames, dancing before their eyes, would mingle with fragrant smells from the scents of incense, oil and burning wood. Music and dance would commemorate an occasion or celebrate life lessons passed down from generation to generation. As oral traditions gave way to more visual delivery methods, the desire for captivating the essence of a story still breathes deeply at the center of theaters and immersive audio-visual experiences.
Visual content tells stories, shares messages, gives information, and inspires emotion by providing a window into dream worlds, real-life experiences and fears. Movies and video have, at once, become, entertainment and thought-provoking mediums, hinged upon the ability to appeal to the human experience. SensoryCo immersive technologies appeal to human nature by tapping into senses that enhance the quality of the visual experience – smell, sight and touch.
Traditional audio-visual attractions have been challenged to reinvent themselves over the years with upgrades designed to create a more extraordinary experience. Theaters are planning renovations to introduce more comfortable and spacious seating, larger screens for visual impact, and new 4D technologies cultivated to reel in audiences. Smaller-scale AV attractions are employing similar techniques to differentiate from more traditional venues.
The “4D” experience combines video with physical effects such as rain, wind, fog, bubbles, scent, vibration, and sensor-equipped motion seats. The feeling of immersion begins with what you hear and see but ends with an experience that touches every sense. Spritzer effects sync with onscreen movements and scenting systems emit strategically purposed aromas from cues during a show. Managed by an entertainment control system, physical features engage the senses with highly synchronized integration and digitized precision.
Traditionally, 4D titles have been “attraction” films located in theme parks or presented in specialty venues such as IMAX. Now, the 4D experience is moving to the mainstream with a presence in over 52 countries worldwide. By appealing to those who will pay more for an immersive experience, there seems to be a growing industry understanding that the investment in renovations and technology will position theaters and audio-visual attractions to continue to draw in clients by providing visitors what they can’t experience at home, the truly immersive environment.
AV 4D Immersive Technologies by SensoryCo
From the first step into an immersive environment, sights, sounds, smells and touch can grab a viewer’s attention. The smell of the sea, the visual imagery of a water chase and the feel of the ocean spray can be coupled with a state-of-the-art sound system, inducing a touch of adrenaline as scene after scene unfolds. The audience is captivated, the viewer involved, because they are physically experiencing the narrative.
Sensory atmospheric effects engage one’s entire perception and influences perspective. SensoryCo offers a strategy that blends atmospheric elements to add layers of sensory stimuli that work in tandem. These simulated realities create an unforgettable fourth dimensional experience enhanced by a wide array of scenting systems, the touch of spraymotion spritzers, and the feel of weather effects.
Successful integration of multiple sensory elements commands a greater focus of attention. The greater the attention, the stronger the memory. Surrounding the audience with multiple sensory layers leaves them with an impression that goes deeper than typical auditory and visual experience. The addition of sensory catalysts gives authenticity to the human experience in an unexpected and unforgettable manner.
SensoryCo 4D theater and audio-visual enhancements are the product of an outstanding team of special effects technologists. We pride ourselves on our ability to deliver amazing scent, spritzer /water lob and rain / mist / weather effects to spaces of all shapes and sizes. Our straightforward approach combines proper design with technological innovations to match creative intent and deliver successfully to our clients.
4D Interactive Cinematic Adventures
Adding layers of sensory stimuli to captivate your audience harnesses the sentiment of adventure, creating a level of interaction found nowhere else.
Sensory effects engage audiences. SensoryCo offers scenting systems, spritzers and weather effects that leaves audiences entertained and engaged.
SensoryCo helps build the layers of simulated reality with the essence of scent, the touch of weather effects and the feel of sprays.
- scent delivery
- exhaustive list of aromas
- rapid deployment
- spraymotion spritzers
- sequence to on-screen motion
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